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| Adele Cassina, the daughter and cultural heiress of Cesare Cassina -a key figure of Italian design- creates contemporary furniture with her own brand and re-edits products by twentieth-century greatest designers. To underline the references to both tradition and modernity, which characterize Adele Cassina products, the communication format has been based on illustration, and the copy strategy revolves around the direct speech and some designer's quotes to emphasize the importance of the projects. Zetalab designed and realized the whole visual system, the identity, the web site and the promotional stuff. Expertise
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