Annisettanta (the Seventies - the long decade of the short century) one of the richer and most contradictory times of our recent history, is on display at the Triennale di Milano (27th october 2007 till 30th march 2008).

Curated by Gianni Canova and put on stage by architect Mario Bellini, the exhibition twists through a 3000 square meter labyrintic way, facing all the complexity, ambiguity and cultural crossing of the Seventies. A trip through cinema, design, music, theatre, architecture, books and magazines, art, fashion, symbols and more.

Zetalab designed a flexible visual system, able to define the internal spaces and to be transformed and used in all the external communication, from posters to flyers.

Using a 3D empty typeface and a serie of contrasting patterns, the system works as  signage and decoration at the same time in the empty and labyrintic exhibition space. The studio took care of all the exhibtion printed material inside and outside the show.

Gusto typeface is courtesy of Lux Typographics.

Expertise
Environmental | Identity

 
exhibition entrance

 
opening invitation

 
exhibition signage

 
exhibition signage

 
exhibition signage

 
exhibition signage

 
exhibition signage

 
exhibition signage

 
exhibition signage

 
flyer + invitation

 
ADV

 
ADV

 
banner at Triennale entrance