Moleskine City Notebook is the new product from the legendary Moleskine.
It is both a traveller's notebook and a travelguide, to be used when visiting Amsterdam, Barcelona, Berlin, Dublin, Lisbon, London, Madrid, Milan, Prague, Rome, Vienna, and more cities will be available soon.

Each City Notebook contains a map of the city and street index, public transport info, blank pages, detachable sheets, post-its and indexed archive pages to note down places, names, events and thoughts.

Zetalab designed the complete/entire communication package: the logo, the sales label which echoes/brings to mind the luggage label used for air travel,
the catalogues, the exhibition stands and the shop displays.

A set of artistic postcards -inspired by travelling- has been included in all the Moleskines sold worldwide during the launch period (approx 1,8 million postcards). 

The project City Notebook is connected to the Detour exhibition.


Expertise
Identity | Environmental | Editorial

 
Band

 
Exhibition stand

 
Exhibition stand

 
Exhibition stand

 
US version

 
Promotional card

 
Promotional card