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Esterni is a cultural association in Milan. They organize events aiming to promote aggregation and reinterpretation of public spaces. Esterni, which is a consolidated and popular reality, arrange many happenings among which “Milano Film Festival”, approaching its 10th edition, and “Il Salone dell’Arredo urbano”.

Esterni activities and projects are so many and so different each other that it became necessary to create a visual system to characterize all of them as Esterni and to reflect the very characteristics of every single initiative at the same time.

The logo, redesigned in 2005, represents the meeting, the social interaction, the piazza, namely Esterni’s fundamental values. A flexible system of identifying marks has been created to supply both constant formal elements and many different proposals without loosing identity.

Expertise
Corporate Identity | Logo | Environmental | Editorial | Events | Guerrilla Marketing | Video & Motion Graphic

Logo