A competition to involve the Moleskine community and promote an artistic use of the Notebook: the participants must post their written, illustrated, decorated Moleskine carnets in special mailboxes in Berlin. A jury will choose the best ones and expose them during the next myDetour event (Instanbul).
Zetalab has turned the Detour identity into the "myDetour" version, designed and coordinated installations in 4 different spaces around Berlin: inside Dussmann bookshop, KaDeWe department store, HugenDubel bookshop and Hauptsache paper shop.
Related project: Detour Exhibition Berlin
Expertise
Identity | Environmental
myDetour ptomotional cards
selected artist from myDetour Paris edition
myDetour setup at Hugendubel bookstore
myDetour shopwindow at Hugendubel bookstore
myDetour at KaDeWe
myDetour at KaDeWe
See the backstage photoset on Flickr
