A viral project to involve the Moleskine community: 20.000 free NYC maps distribuited in town to share itineraries, drawings, stories and ideas of the city.

Zetalab has developed the Detour identity into the "myDetour" version, designed and coordinated installations in 7 retail spaces in Manhattan, plus the online version on www.moleskinecity.com

The installations were located in Barnes&Noble @ Union Square, the MoMA Design Store, the Conran Shop, Dick Art Supplies, Flight001, McNally Robinson, Labyrinth books.

Related project: Detour Exhibition New York

Expertise
Identity | Environmental

 
map and teaser card

 
myDetour at Barnes&Noble

 
myDetour at MoMA Design Store

 
myDetour at Conran Shop

 
myDetour map

 
myDetour at Conran Shop

 
myDetour at McNally Robinson

 
myDetour map

 
See the video teaser