| “The Official Point of View”, an independent publishing project, is a visual diary to be realised every year during “Salone del Mobile” in Milan. Three editions have been published so far, all of them distributed internationally by Actar, a Barcelona publishing house.
This project aims to create a visual observatory around “Salone del Mobile” in Milan, documenting the situation of design art and investigating places, objects, events and behaviours. Every volume is related to the theme of the current annual exhibition.
Zetalab designed the visual identity and the publishing project of all three editions and the typeface of the 2003 edition. Zetalab also cooperated in organizing pictures fixing the rules to be followed for their selection and matching.
Volumes have a physical aspect of their own and are themselves design objects. Every edition is a special new research project.
Expertise
Logo | Corporate Identity | Editorial | Type Design
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