Born in 1979 Smemoranda is the most famous and sold Italian school diary. Directed by Nico Colonna and Gino & Michele, two icons of irony, this diary is a real cult object. Generations of students have been loving it for 30 years.
Zetalab updated the graphics to better suit the evolution of people taste but keeping size, the famous squared pages and the 16 months diary unchanged in order to evolve maintaining tradition.
After checking the target, its cultural models, competitors and visual history of Smemoranda itself, the diary has been redesigned in all its parts, from the agenda pages to the written and illustrated pages.
The material of the cover, realized in different colours, has been updated too to give a new tactile sensation. The internal sides of the cover are very impressive and represent the theme of the year. The whole internal structure has been also redesigned using bright colours, a new interpretation of the classical slips to be stripped off and iconic adhesives in the last pages.
The whole design process, production and quality control have been carried out in full cooperation with Smemoranda. Besides diaries, material for outlets, catalogues, advertising pages, notebooks and the graphics for TV spots have been also produced.
Expertise
Analysis | Editorial | Motion Graphics
