| The Regional Superintendency of Lombardia wanted to realize an exhibition project in Duomo subway in Milano to show all the activities aiming to protect the artistic and landscape heritage of the region. They also requested a design format able to move the perception of the public structure from an administrative body to a modern subject for research activities, restoration, promotion and scouting of new talents and artistic projects.
Zetalab realized an exhibition project using a clear and contemporary format visually divided in sections, each dedicated to a specific activity of the body. In order to create a rational division of contents and make them easily comprehensible, data have been duly collected and analysed before proceeding with the realisation of the graphic project.
The project represents an installation realized in cooperation with Temprano made up of great PVC billstickings placed in the five tunnels and in the underground square, which constitute the installation.
The graphic format has been studied just to make people easy to read it where so many people pass by. Both optical and structuring concepts of visual paths have been studied. “Graphic obstacles” have been placed on the floor just to make people stop
Expertise
Environmental | Events
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