Zaf is a leading producer of display solutions in small, medium and large-scale retail. In the occasion of the fair EuroShop2008, ZAF asked Zetalab to revitalize its brand, the corporate identity and of all the commercial and technical communication.
The goal was not only to refresh the overall communication but to express more clearly the company values, such as the industrial capacity, the structural and aestetic qualities of the products, the specific design skills and the international market growth.
Zetalab defined the strategic guidelines through a deep analisys of the company and a benchmark of the segment, then designed a visual identity system, reorganizing all the materials and rearranging all the contents.
A Made to display payoff has been create.
The visual format has been applied to all the printed material, from the technical catalogue to the company profile, to the commercial brochures, and to a fair stand of 300mq, realized in cooperation with architect team Gruppo C14. Zetalab coordinated all the production of the materials.
Expertise
Identity | Environmental | Print
Brochures collection
Brochures detail
Brochures detail
Catalogue
Catalogue Detail
Stand at Euroshop 2008
Stand at Euroshop 2008
Stand at Euroshop 2008
