Moleskine Haiku

The haiku is one of the most common forms of Japanese poetry.
It is composed of only three lines of 5, 7 and 5 syllables, respectively.
Haiku does not describe,
does not mean,
it simply happens.

Zetalab designed and produced another nomadic in-store event for Moleskine, where customers can have their notebooks silkscreened live with a set of haikus and background images.

The set of poetry, images, colors and Moleskine cahiers can create more than 14.000 different combinations.

Moleskine Haiku took place in
• Milano (HighTech, November 2011)
• London (Selfridges, December 2011)
• Munchen (Karstadt, December 2011)

The silkscreen printing is performed by Jacopo and Stefano of Legno.

And yes, people loved it!.