my Analog Cloud

my Analog Cloud is a personal identity game based on the idea that what you carry around in your bag tells a lot of  about you. What would you carry with you today? Choose 3 everyday objects (real or symbolic), choose 2 Moleskine tools, one bag and generate your personal profile. There are 3249 different possible profiles.    

What would you carry with you today?

Choose 3 everyday objects (real or symbolic), choose 2 Moleskine tools, one bag and generate your personal profile.

There are 3249 different possible profiles.

Zetalab designed the entire experience: from the very first game concept, via the selection of objects, to values and the final profiles.
We created the visual look of the game, the algorithm that creates the profiles, all the texts and the whole user experience.
Both in the real and the digital world.

The project was born as a in-store event but eventually became an online game.

Try the online version on myanalogcloud.com

myAnalogCloud online game won the Digital Communication Awards 2014.

my Analog Cloud

Moleskine2015

my Analog Cloud is a personal identity game based on the idea that what you carry around in your bag tells a lot of  about you. What would you carry with you today? Choose 3 everyday objects (real or symbolic), choose 2 Moleskine tools, one bag and generate your personal profile. There are 3249 different possible profiles.    

What would you carry with you today?

Choose 3 everyday objects (real or symbolic), choose 2 Moleskine tools, one bag and generate your personal profile.

There are 3249 different possible profiles.

Zetalab designed the entire experience: from the very first game concept, via the selection of objects, to values and the final profiles.
We created the visual look of the game, the algorithm that creates the profiles, all the texts and the whole user experience.
Both in the real and the digital world.

The project was born as a in-store event but eventually became an online game.

Try the online version on myanalogcloud.com

myAnalogCloud online game won the Digital Communication Awards 2014.

myAnalogCloud game

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